The project involves the creation of an Internet of Things (IoT) object. This task is not just about the physical creation and programming of the object, but also encompasses the development of marketing and business processes. In terms of business processes, a business case needs to be created. This will involve an in-depth analysis of the market, a detailed outline of the product's unique selling proposition, and a thorough financial forecast. Alongside this, an advertising strategy must be developed. This strategy will need to effectively communicate the product's benefits to its target audience, and employ the most effective platforms and mediums to reach this audience. Finally, the project will involve the actual realization of these plans, turning concepts and strategies into tangible action and results.